The owner of Paperworx Pty Ltd decides to sell the stationery business. He advertises the business for sale by saying the business has good prospects and great profit margins. Leo purchases the business in reliance on the advertisement and unaudited financial statements provided by the company. Leo soon realises that the information he relied upon had exaggerated the actual potential of the business.

1. Paperworx Pty Ltd claims that the advertisement was mere sales talk, a puff, and that Leo was advised to check all claims prior to the sale. Given this information, what action could Leo take under the Australian Consumer Law (ACL), and in particular, under sections 18 and 29? (10 marks)

2. What remedies would be available to Leo if a breach of the ACL could be established?