The owners, executives, and management of a company can readily see the work and value of managerial accountants. But do others recognize the influence these individuals have on the business? How does managerial accounting influence a company or firm's goals and outcomes? In this assignment you will have the opportunity to consider the answers to these questions. You will have the chance to defend your position on the role managerial accounting plays in the aviation industry.

Airline companies are required to file a form 10-K with the Securities and Exchange Commission (SEC). While this document at face value provides significant financial information, it also says a lot about a company's strategic goals. By examining its pages you can see the role of managerial accountants at work.

"Item 7: Management's Discussion and Analysis of Financial Condition and Results of Operations" in JetBlue's 10-K filing Links to an external site.( filling type "10-K"). Item 7 is found on pages 27 to 43 of the document. https://ir.jetblue.com/financials/sec-filings/default.aspx
consider the following:
What were some of the airline's goals in 2020 and beyond?
In what way can a managerial accountant help the airline reach these goals? (For example, what specific reports or other decision-making tools might be generated by a managerial accountant to assist management?)
What strategic questions can a managerial accountant help the airline answer?
How would a managerial accountant find the answers to the airline's questions? (For example, what information can the managerial accountant provide to find the answers?)