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The ownership/leadership team of Alysis has established a meeting time to discuss the advantages and disadvantages for bringing onto their staff a permanent, full time

The ownership/leadership team of Alysis has established a meeting time to discuss the advantages and disadvantages for bringing onto their staff a permanent, full time communications director versus outsourcing this work to a company that specializes in developing and implementing communications strategies. What initial process steps should this team take to begin to address this issue so they can arrive at a decision that would enhance the flow of information both internally and to and from their external customer base

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