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The Paralyzed Veterans of America ( PVA ) is a philanthropic organization sanctioned by the U . S . government to represent the interests of

The Paralyzed Veterans of America (PVA) is a philanthropic organization sanctioned by the U.S. government to represent the interests of those veterans who are disabled. (For more information on the PVA see the opening of Chapter 21.) To generate donations, the PVA sends out greeting cards and mailing address labels periodically with their requests for donations. To increase their efficiency, they would like to be able to model the amount of donations based on past giving and demographic variables on their donors.
The dataset PVA contains data on 3648 dnors who gave to a recent solicitation. There are 26 predictor variables and 1 response variable. The response variable (GIFTAMNT) is the amount of money donated by the donor to the last solicitation. Find a model from the 26 predictor variables using any model selection procedure you like to predict this amount. The variables include:Variables based on the donors ZIP codeMALEVET (% Male veterans)VIETVETS (% Vietnam Veterans)WWIIVETS (% WWII veterans)LOCALGOV (% Employed by local government)STATEGOV (% Employed by state government)FEDGOV (% Employed by federal government)Variables specific to the individual donorHOMEOWNER HIT (Number of times donor has responded to mail order offers other than PVAs)CARDPROM (Number of card promotions received lifetime)MAXADATE (Date of most recent promotion received in YYMM Year Month format)NUMPROM (Number of promotions received lifetime)CARDPRM12(Number of card promotions received in last 12 months)NUMPRM12(Number of promotions received in last 12 months)NGIFTALL (Number of gifts given lifetime to date)CARDGIFT (Number of gifts to card promotions given lifetime to date)MINRAMNT (Amount of smallest gift to date in $)MINRDATE (Date associated with the smallest gift to dateYYMM format)MAXRAMNT (Amount of largest gift to date in $)MAXRDATE (Date associated with the largest gift to dateYYMM format)LASTGIFT (Amount of most recent gift in $)AVGGIFT (Average amount of gifts to date in $)CONTROLN (Control numberunique record identifier)HPHONE_D (Indicator variable for presence of a published home phone number:)CLUSTER2(Marketing Cluster Codenominal field)CHILDREN (Number of children living at home)Response variableGIFTAMNT (Response variableamount of last gift in $)Be sure to include exploratory data analysis and evaluate the relationship among these variables using graphical and correlation analysis to guide you in building your regression models. Write a report summarizing your analysis.

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