The past couple of months have been incredibly challenging for many businesses to meet unusually high customer demand for some products. Consumer behaviour theories behind the panic buying of toilet paper (ademandproblem).

a) The supermarkets weren't able to keep up with the demand for toilet paper, so we want you to suggest a new marketing channel for toilet paper! To integrate a supply perspective as well. Maybe incorporate e-commerce (optional)

b) We now want you to take on the role of a toilet paper manufacturer. You have a warehouse full of product, but the current marketing channels aren't working (Coles and Woolworths cannot meet the high customer demand for your product). Therefore you are now required to design a new channel!

Hint: If you put yourself in the shoes of a customer, you might be able to think more creatively about how you would like to purchase the product.