The payoff matrix illustrates the scenario for Nike and Under Armour. Nike has the option of signing the fictional (and in no way representative of reality) former footballer Kolin Caepernick to an advertising contract. Under Armour is deciding whether to focus on their own products or attack Nike for their decision. Use the payoff matrix provided to find the following:

1. What is each player's dominant strategy?
2. Which outcome(s) are Nash Equilibrium?

Nike Sign KC Don't sign KC Nike = $5 M Nike = $4 M Attack Nike UA =$3 M UA = SIM Under Armour Nike = $4 M Nike = $3.5 M Focus on own UA =54 M UA =50.5 M products