Question
The pc market has changed over the last 35 years. At one time, IBM believed that only large computers (mainframes) would be required by business
The pc market has changed over the last 35 years. At one time, IBM believed that only large computers (mainframes) would be required by business and government-- hardware was the key. Today we know just how vitally important the home pc is-- Microsoft saw that software was the key. How did competitive conditions cause the pc market to expand?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
