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The Pegasus Hotel normally caters to business customers during the work week, but has recently decided to promote mini vacation weekends for non-business customers. What
The Pegasus Hotel normally caters to business customers during the work week, but has recently decided to promote mini vacation weekends for non-business customers.
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The Pegasus Hotel is trying to expand its customer base and attract nonbusiness customers by promot...
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
