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The Penn National Bank (PNB) has more than 500,000 users of credit cards throughout the state of Pennsylvania. In order to apply for a credit
The Penn National Bank (PNB) has more than 500,000 users of credit cards throughout the state of Pennsylvania. In order to apply for a credit card, one must provide his/her name, address, phone number, income, and education. The bank is interested in determining whether there is a relationship between the way the card is used and the socioeconomic characteristics of the user. The PNB managers like to know if there is any difference between consumers who use the card for major purchases (e.g., appliances) and those who use it for minor ones. They also investigate whether the research design and techniques are appropriate in this case and why.
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a The PNB should use a sampling frame that includes all its credit card holders in Pennsylvania This ...Get Instant Access to Expert-Tailored Solutions
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