The Pepsi ad trying to showcase Kendall Jenner in a 'sort$-$of revolution' gained much backlash from the media. Pepsi later apologized and stopped airing the ad$.$ Which section of the communication process went wrong in the case?

$$ A$.$ Encoding the message was not correct

$$ B$.$ Decoding of the message by consumers was unexpected

$$ C$.$ Media choice was not appropriate

$$ D$.$ Choice of the lead model $($Kendall Jenner$)$ was not correct

$$ E$.$ Both A and B seem to have contributed to the situation