The perception of a firm's ethical standards is dependent on its team of managers. The ethical

responsibilities of a firm's managers vary with their specific job responsibilities. For example,

marketing managers are responsible for marketing a product in a manner that neither

misrepresents the product's characteristics nor misleads consumers. Marketing managers must

communicate with production managers to ensure that product marketing is consistent with the

production. Any promotion strategies that make statement about product performance should be

assessed by production managers to ensure accuracy. A firm earns a reputation for being ethical

by ensuring that ethical standards are maintained in all business functions. If some members of

their teams are unethical, the entire firm will be viewed as unethical. Based on the statement,

how can a business fulfill their social responsibility to their customers and still earn a profit?

Explain the actions a firm can take to ensure that it fulfills its social responsibility to its

customers? How can the management tying their employee compensation to a firm's

performance resolve some conflicts of interest?

QUESTION:

1.How can a business fulfill their social responsibility to their customers and still earn a profit? (15 marks)

2.Explain the actions a firm can take to ensure that it fulfills its social responsibility to its customers? (15 marks)

3.How can the management tying their employee compensation to a firm's performance resolve some conflicts of interest? (15 marks)