The phenomenon of rising global inflation has been noticed in the wake of the COVID-19 pandemic. Following the commencement of economic activities, there was an observable upward trend in pricing. The potential impact of increasing inflation on Sainsbury's lies in the reduction of individuals' purchasing power as inflation rises. The implementation of this measure is likely to result in a reduction in the consumer base of Sainsbury's. Consequently, there would be a decline in the income of Sainsbury's. Moreover, Globalisation refers to the phenomenon whereby advancements in technology have effectively transformed the globe into a closely interconnected and interdependent global community. Consequently, several enterprises and corporations expanded their market reach, transforming into globally recognised international entities. The proliferation of other brands poses a potential danger to Sainsbury's. As an example, a novel brand penetrates the market and successfully attracts the consumer base of Sainsbury's. write a summary of this para in 200 words without heading