The philosophical reason for an organization's existence is referred to as its organizational A summary graphic of strategy in visionary organizationsOrganizational foundation (why) plus organizational direction (what) equals organizational strategies (how).Organizational foundation includes:Organizational purpose, core values, mission (vision), and organizational culture.Organizational direction includes:Business and goal (objectives) which includes long-term and short-term.Organization strategies include:By level which includes corporate, strategic business unit, and functional and by product which includes good, service, and idea. Figure 2-2 Multiple Choice direction. goal. business. foundation. strategy