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The phrase Wal-Mart Effect was coined in 1990. When a large retail store moves into a small town, it affects both consumers and small businesses

The phrase Wal-Mart Effect was coined in 1990. When a large retail store moves into a small town, it affects both consumers and small businesses because of the economies of scale and other advantages of the large retailer.

If you are the owner or manager of a small business in a small town, what would be your survival strategy if a large retailer moves into your town?

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