The Pittsburgh Advertising Agency promoting Star Liquid Soap and wants to get the best exposure possible for the product within the $$120,000$ advertising budget ceiling placed on it$.$ To do so$,$ the agency needs to decide how much of the budget to spend on each of its two most effective media: $(1)$ television spots during the afternoon hours and $(2)$ internet ads. Each television spot costs $$3,500$; each internet ad costs $$900.$ The expected exposure, based on industry ratings, is $40,000$ viewers for each TV commercial and $15,000$ readers for each internet ad$.$ The agency director, Deborah Kellogg, knows from experience that it is important to use both media in order to reach the broadest spectrum of potential Star customers. She decides that at least $15$ but no more than $35$ television spots should be ordered, and that no more than $40$ internet ads should be contracted.

How many times should each of the two media be used to obtain maximum exposure while staying within the budget?

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What is the total exposure of this decision?

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If the budget was decreased by $$20,000,$ what impact would it have on exposure?

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If the company decided to raise the internet constraint to no more than $42($RHS$),$ what would the impact on exposure be$?$

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