\\the PLA Case study: New Business Models for Heise Medien: Heading for the Digital Transformation And answer the followings: Using the five forces model, conduct an analysis of the magazine publishing industry in Germany. Based on your analysis, how would you characterize the potential for profit in this industry? Evaluate Heise's relationship with its customers through the lens of reach, richness, and affiliation. What recommendations do you have for improving this relationship, especially in light of disruptions in the industry? Assume that you are a top-level manager at Heise, and you are considering setting up paywalls to charge customers to view your digital content. None of your competitors have done this yet, but you're sure they are considering the same tactic. Do you think it would be best to be a first mover, second mover, or late mover in this situation? Explain your answer.\