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The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as product repositioning. relative positioning. competitive positioning.
The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as product repositioning.
relative positioning.
competitive positioning.
product positioning.
selective perception.
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Essentials Of Management Information Systems
Authors: Ken Laudon, Kenneth C Laudon
10th Edition
0133033090, 9780133033090
