Question
The Pomegranate Board, a trade group, divides potential buyers into 4 key segments. Central City Actives are young adults who work hard to maintain a
The Pomegranate Board, a trade group, divides potential buyers into 4 key segments. "Central City Actives" are young adults who work hard to maintain a healthy lifestyle--a key group for the industry. The Pomegranate Board believes that this group includes 38.3 million potential customers, and accounts for $59.2 million in industry sales. Overall, The Pomegranate Board reports total industry sales of $206.8 million, in a marketplace with a total of 163.4 million potential customers. Calculate category development index for the "Central City Actives" segment, for the pomegranate industry. Report your answer as a percent, and round your answer to the nearest tenth of a percent. Report 27.5%, for example, as "27.5".
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