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The Porter's Generic Strategy Model describes a category scheme consisting of four general types of strategies that are commonly used by businesses to achieve and

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The Porter's Generic Strategy Model describes a category scheme consisting of four general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage and profitability. Sketch a full labeled diagram. Hence, briefly explain TWO (2) business-level strategies: Cost leadership and Differentiation strategy (Hint: Use examples to enhance your answer)

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