The postal service of St. Vincent, an island in the West Indies, obtains a significant portion of its revenues from sales of special souvenir sheets to stamp collectors. The souvenir sheets usually contain several high-value St. Vincent stamps depicting a common theme, such as the life of Princess Diana. The souvenir sheets are designed and printed for the postal service by Imperial Printing, a stamp agency service company in the United Kingdom. The souvenir sheets cost the postal service $1.60 each. St. Vincent has been selling these souvenir sheets for $8.00 each and ordinarily sells about 69,000 units. To test the market, the postal service recently priced a new souvenir sheet at $9.00 and sales dropped to 59,000 units.

Required:

1a. Calculate the contribution margin for sale price of $8.00 each or $9.00 each?

1b.Does the postal service of St. Vincent make more money selling souvenir sheets for $8.00 each or $9.00 each?

	$8.00
	$9.00

2. Estimate the price elasticity of demand for the souvenir sheets. (Negative amount should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 4 decimal places.)

3. Estimate the profit-maximizing price for souvenir sheets. (Do not round intermediate calculations. Round your answer to 2 decimal places.)