Question
The postal service of St. Vincent, as island in the West Indies, obtains a significant portion of its revenues from sales of special souvenir sheets
The postal service of St. Vincent, as island in the West Indies, obtains a significant portion of its revenues from sales of special souvenir sheets to stamp collectors. The postal service purchases the souvenir sheets from a supplier for $0.80 each. St. Vincent has been selling the souvenir sheets for $8.00 each and ordinarily sells about 80,000 units.
To test the market, the postal service recently priced a new souvenir sheet at $ 7.00 and sales increased to 94,400 units. The traceable fixed expenses are $ 350,000 per year.
What percentage increase in unit sales have to happen at the lower price of $7.00 to provide the same profit being earned at a price of $8.00?
A) 18%
B) 1.61%
C) 16.13%
D) 12.5%
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