The potato chip category has been awarded an endcap for the week and weekend of Memorial Day. The Walmart buyer (drpg) is meeting with each sales rep to discuss whether or not to feature their product on the endcap. Being featured on the endcap, especially during the week leading up to Memorial Day, would result in a huge boost in product sales (and a large bonus for your team). Only one brand will be chosen. You are the account executive in charge of selling potato chips to Walmart. Lays Baked Step 1:Brainstorm ideas on why you would want to put a product on promotion: does it sell more, cost less, have a target market that specifically shops during Memorial Day, have packaging or health benefits, how does a product add value to you or the end consumer? Step 2:Prepare a 3-4 minute slide pptx presentation highlighting the most important benefits of why you think a certain type of potato chip will sell better than another. You wont have the opportunity to talk with the suppliers or work through your objections, so you must think like Walmartwhy would they promote this product? Step 3:Remember to follow the personal selling process. For this assignment, you have already prospected the buyer. You will begin with building rapport (slide 1 - 30 seconds) and stating the benefit/value proposition (slide 2 - 30 seconds) for why you think a certain potato chip would be the best fit for the Memorial Day endcap. Next, you will probe (slide 3) the buyer to ask what problem they have with the endcap and what goals are they trying to accomplish this Memorial Day (30 seconds). Next (slide 4), you will highlight how your potato chip will solve their problem with the endcap. You will finish the presentation (slide 5) by asking them to purchase your potato chip for the endcap and sign the contract. Please prepare and submit a slide deck (5 slides) that highlight your sales pitch.