The potential disadvantages of co$-$branding are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer $\_\_\_\_\_\_\_\_$ about the level of involvement and commitment with co$-$brands are likely to be high, so unsatisfactory performance could have negative repercussions for the brands involved.

Question $20$Select one:

a$.$

pricing

b$.$

expectations

c$.$

primary service features

d$.$

perceptions

e$.$

values