• The potential for media misrepresentation of one's words or offered positions, intentionally (sensationalism) and unintentionally (error or mis-attribution)
• At least two aspects of communication that are critical when dealing with the public in disaster response scenarios. Consider their importance from the perspective of the Incident Commander (IC).
• 1-2 policy/management questions pertinent to this week's reading, that should be considered by organizational PIOs when preparing response messaging plans.