The potential pool of profits are spread evenly along the value chain so firms should focus on whichever segment of the value chain they are best at.

1. True
2. False

Which of the following is TRUE?

1. Facebook is a good example of focus strategy because it only does business in social media
2. Dollar store is not an example of focus strategy because it targets a specific niche and provides products at a low cost
3. Emirates airlines is a good example of differentiation strategy because it provides premium services at a premium price
4. HEB is a good example of combination strategy because it provides both food categories like produce and manufactured goods like toiletries