, the practice of buying commercial time on multiple networks simultaneously, can be upsetting to consumers. A. Captivation B. Channeling C. Flinging D. Roadblocking E. Zinging _is the process of understanding what something is by relating it to prior knowledge A. Elaboration B. Cognitive attention C. Segmentation D. Categorization O E. Perception The study of consumer behavior is important to marketing managers primarily because it O A. means that consumers will attend to product information. B. provides critical information for strategy. C. utilizes both psychological and economic theories of human behavior. D. allows consumers to make decisions more easily E. ties together the acquisition, usage, and disposal phases of the consumer behavior process