Question
The practice of __________ occurs when an organization conducts business in a way that protects the natural environment while making economic progress. sustainable development cause
The practice of __________ occurs when an organization conducts business in a way that protects the natural environment while making economic progress.
sustainable development
cause marketing
stakeholder responsibility
the marketing concept
environmental marketing
__________ often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.
Mission statements
State and local laws
Codes of ethics
Legal handbooks
Self-regulations
What is the last step in a social audit?
Evaluate current social responsibility programs.
Determine the amount of money that can be allocated for societal marketing programs.
Identify social responsibility causes consistent with the companys mission.
Recognize a firms social expectations and the rationale for engaging in social responsibility endeavors.
Determine the types of resources needed to achieve social responsibility objectives.
A recent poll of senior executives engaged in global marketing revealed that __________was among the countries least likely to engage in bribery to win or retain business.
Russia
The Netherlands
Iran
Singapore
New Zealand
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