The practice of __________ occurs when an organization conducts business in a way that protects the natural environment while making economic progress.

sustainable development

cause marketing

stakeholder responsibility

the marketing concept

environmental marketing

__________ often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.

Mission statements

State and local laws

Codes of ethics

Legal handbooks

Self-regulations

What is the last step in a social audit?

Evaluate current social responsibility programs.

Determine the amount of money that can be allocated for societal marketing programs.

Identify social responsibility causes consistent with the companys mission.

Recognize a firms social expectations and the rationale for engaging in social responsibility endeavors.

Determine the types of resources needed to achieve social responsibility objectives.

A recent poll of senior executives engaged in global marketing revealed that __________was among the countries least likely to engage in bribery to win or retain business.

Russia

The Netherlands

Iran

Singapore

New Zealand