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The prescribed book is: Knowledge management. (2011). An integrated approach by Ashok Jashapara, 2nd Edition. Prentice Hall. ISBN 978-0-273-72685-2. Case Study:A hunger for knowledge is

The prescribed book is: Knowledge management. (2011). An integrated approach by Ashok Jashapara, 2nd Edition. Prentice Hall. ISBN 978-0-273-72685-2.

Case Study:A hunger for knowledge is China's real secret weapon

Question 1 How can learning increase the competitive advantage of Chinese firms?

Question 2 What issues do firms need to consider when adapting to their external environment?

Question 3 What is important when 'learning to learn'?

Case Study: Unilever (UK/Netherlands)

Question 1 What advice would you give Cathy Bautista on improving the strategic focus of Unilever's knowledge management activities?

Question 2 What changes, if any, would you make to Unilever's communities of practice?

Question 3 How could 'learning histories' be further developed to capture organizational memory?

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