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The president of ECONA-COLA soft Drink Company has placed you in charge of pricing Econa-Cola. Knowing that there are a large number of very good

The president of ECONA-COLA soft Drink Company has placed you in charge of pricing Econa-Cola. Knowing that there are a large number of very good substitutes available, would you raise or lower the price if you wanted to increase the revenues received by the firm?

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