The president of Gentiva Health Services is considering increasing her number of Medicare patients served next year. However, to do so she must begin to use RNs for client visits, which Medicare reimburses at $45 per visit. An RN costs $35 per hour versus the current cost of $15 for an LPN or nurses aide. The president believes she can increase her patient visits by 15% by accepting Medicare patients. She is also aware that if she increases her Medicare patients, the companys administrative costs will increase by approximately $10,000 per year because of the claims file complexity.

Use the following websites to gather data:

• 10K Annual Report
• 10Q Quarterly Report

Use the following volumes for your calculations:

Volume for the year:

• Flexible budget: 6,000 visits
• Static budget: 5,945 visits
• Actual budget: 5,889 visits

Business Plan

Review the quarterly report and develop a business plan for the organization for its upcoming financial year. Be sure to include the following in your organized business plan:

• Organization segment
• Marketing segment
• Financial segment
• Projected cash flow statement
• Projected income statement
• Projected balance sheet

Feel free to take liberties with information needed that is not available in the report.