The President of PCC, has granted you exclusive rights to sell food from mobile trucks (i.e. think food carts/trucks like the ones downtown Portland) at all PCC campuses. In 2-3 paragraphs, proceed through the steps below. Step 1 - What type of market research would you need at this point to refine and select a segment? . Discuss whether it would be descriptive, diagnostic or predictive and whether you would choose primary or secondary. What specific type of research (e.g. mail survey) might you use? Step 2 - Given only that information, identify at least two market segmentation models that would provide viable segments (segments that are sustainable, identifiable, accessible and responsive). Step 3 - Now, explain which of the two market segmentation models you would use and why. Or explain why you want to use both (& more?), if you believe that's more compelling. Please submit in the 'assignments' tab under 'written assignment #4