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The price of Dove products meets the average price of competitor products. And Dove s competitive advantage is the brand image ( e . g
The price of Dove products meets the average price of competitor products. And Doves competitive advantage is the brand image eg real beauty campaign instead of price. What is the objective of Doves pricing
a
penetration
b
skimming
c
salesoriented
d
profitoriented
e
status quo
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