The primary aim of a free market is to make a profit. Competition rather than regulation keeps bad behavior in check, and companies work hard to differentiate themselves in order to make more profit. In a social contract environment, outside forces such as regulation, laws, enforcement and outside governance produce limits to a corporations power and reach. As a consumer, which approach are you most comfortable with, Free Market or Social Contract and why? As a business owner, which approach would you rather follow and why?