Question
The primary impetus and thrust of Harrah's realignment initiative may be boiled to below statement. Expand on and describe what was uncovered as a result
The primary impetus and thrust of Harrah's realignment initiative may be boiled to below statement. Expand on and describe what was uncovered as a result of customer surveys and what they revealed as "proper" focus of realignment. (Hint: link your answer to the case data and quote below).
"36 cents out of their gaming dollar".
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
