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The primary motivation for M&As is an attempt to realize synergy by combining the acquiring and target firms. However, the estimation of synergy is challenging.

The primary motivation for M&As is an attempt to realize synergy by combining the acquiring and target firms. However, the estimation of synergy is challenging. The acquirer often overestimates potential synergy in an M&A deal and results in overpaying the target. Why is potential synergy often overestimated? (5 marks)

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