The primary objective of this case is to investigate core issues that Facebook has encountered and to evaluate its associated implementation strategy, especially in terms of corporate ethics, responsibility, and sustainability. The main themes of this case are:

• The impact of an ethical issue on the performance and sustainability of a company, especially in the current digital era
• The tension between the company's outstanding financial performance and collateral damage to privacy, trust, and society
• The balance of responsibilities to customers, users, and other stakeholders in a business with substantial global impact
• The role of corporate governance, and its validity and effectiveness

2. Discussion questions Who should be responsible for privacy and trust: the company with asymmetrical information and capabilities or the users who bear the most personal risk? Is "Notice and Consent" a fair approach for users? Are any predatory behaviors concerning here? Where are the benefits to and burdens of different stakeholders?
4. Given Facebook's unique shareholder structure and the large role the company plays in the public domain, is Facebook's management doing enough? Can Facebook "self-regulate"? If not, will/should other stakeholders (e.g., board, shareholders, regulators, users, etc.) act as a catalyst for change?
6. Are we at "peak" Facebook? The future business trajectory is unlikely to involve expansion in the core business and other growth options (e.g., health care data, in-home appliances, AI, and machine learning) may be compromised by lack of user trust and privacy concerns. Meanwhile, there can be also a growing risk from investors of being tainted as a sin-stock. Would you be a buyer or a seller?
8. Although the issues faced by Facebook are the center of today's discussion, parallels can be drawn to other social media companies. What are some similarities and differences to other comparable businesses (e.g., YouTube, Snapchat and TikTok)?

Answer the above four "Discussion Questions". Provide insightful analysis to each question. Support it with text from the case study and make sure to properly cite your source.