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The ________ principle in tactical targeting reflects the degree to which the company is able to reach all strategically viable customers whose needs can be
The ________ principle in tactical targeting reflects the degree to which the company is able to reach all strategically viable customers whose needs can be fulfilled in a way that benefits the company and its collaborators, make them aware of the company's offering, and give them access to the offering. Question 8 options: A) cost-efficiency B) effectiveness C) net present value D) payback E) productivity
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