The principle that an investment should be rejected if the difference between the investment's cost and its market value is negative and accepted if the difference is positive is the:

Multiple Choice

• Average accounting return rule.

• Discounted payback rule.

• Net present value rule.

• Internal rate of return rule.

• Profitability index rule.

Please show all your work and show your steps. Clearly explain your answer and the steps you take. If writing, please write neatly, no cursive, and write in a linear fashion.