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The PRIZM and Tapestry ? m segmentation systems divide United States houscholds into segments according to common income, education, housing, and purchasing patterns. The systems
The PRIZM and Tapestry segmentation systems divide United States houscholds into segments according to common income, education, housing, and purchasing patterns. The systems are examples of which of the following types of segmentation approaches?
A Geographic
B Benefits
C Psychographic
D Usage
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