Question
The problems of many firms may be attributed to a traditional control system that failed to continuously monitor the STRATEGIC environment and make necessary changes
The problems of many firms may be attributed to a traditional control system that failed to continuously monitor the STRATEGIC environment and make necessary changes in their strategy and objectives. What companies are you familiar with that responded appropriately (or inappropriately) to environmental change?
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Hospitality Marketing
Authors: David Bowie, Francis Buttle
3rd Edition
1317403495, 9781317403494
