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The process of dividing a total market into market groups because people within each group have relatively similar product needs is called a . segmentation.
The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
a segmentation.
b diversification.
c target marketing.
d concentration.
e customization.
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Strategic Management Text And Cases
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
11th Edition
1264124325, 978-1264124329
