The process of increasing the probability of a particular company's Web site emerging from a search is called _____________. web analytics data mining paid search insertion search engine optimization Qualitative research methods include all of the following EXCEPT: Focus groups experiments In-depth interviews Projective techniques The person who leads the discussion in a focus group is called the instructor facilitator moderator director Assuming that an increase in pizza consumption is due to teenager's preferences without the data to prove it would be considered ___________. Causality concomitant variation non response bias a spurious association A primary advantage of observation research is that: Less respondent bias. Less interviewer bias researchers can measure motives, attitudes, beliefs, or feelings of the participants all of the above neither a, b, or c. In __________, researchers watch participants and record behaviors they feel are relevant to the study being conducted. structured observation research unstructured observation research indirect observation selective observation research The Oreo Cookie taste test video shown in class demonstrated which of the following? Disguised observation Natural observation Closed-ended survey questionnaire Open observation