The process of managing information about customers to maximize loyalty is said to be

1. company relationship management
2. supplier management
3. retailers management
4. customer relationship management

In the buyer decision process, the percentage of potential customers in a given target market is called

1. customer funnel
2. company funnel
3. marketing funnel
4. retailersfunnel

The aggregate value of customer's base is classified as

1. shareholder value
2. base value
3. retention value
4. marketers base value