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The process of measuring a company s performance against best - in - class companies and using that information as a basis to define the
The process of measuring a companys performance against bestinclass companies and using that information as a basis to define the companys targets, strategies, and implementation is known as
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
