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The product: Apple AirPods Analyze how a brand uses marketing communication strategies to effectively communicate with the target market. Imagine being in the role of
The product: Apple AirPods
Analyze how a brand uses marketing communication strategies to effectively communicate with the target market.
Imagine being in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client. Conduct additional research related to brand marketing communication. Locate three to five examples of radio, television, or Internet advertising examples used by the brand and provide links to each example.
- Summarize the primary media and messaging used by the brand.
- Discuss how these marketing communications help the consumer learn, form, and change attitudes related to the brand.
- Explain how the brand attempts to affect consumer behavior through these marketing communication strategies.
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