The product: Apple AirPods

Analyze how a brand uses marketing communication strategies to effectively communicate with the target market.

Imagine being in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client. Conduct additional research related to brand marketing communication. Locate three to five examples of radio, television, or Internet advertising examples used by the brand and provide links to each example.

1. Summarize the primary media and messaging used by the brand.
2. Discuss how these marketing communications help the consumer learn, form, and change attitudes related to the brand.
3. Explain how the brand attempts to affect consumer behavior through these marketing communication strategies.