The product concept worked on the belief that customers prefer high quality and cost and accessibility is not a consideration when making purchases. With the focus being on the quality of the product, the customers who look for reasonable prices and availability are typically turned off by this concept. The selling concept focuses solely on making the sale. Making every sale of the product is the main focus. Utilizing this concept and not taking into consideration the others, it does not ensure quality or customer satisfaction. This leads to aggressive marketing and limits the ability to build relationships and repeat customers. The marketing concept is discussed above and highlights the customers' needs and wants. It is a consumer focused concept. This allows the company to build a relationship with the Customer and turn them in to a repeat customer