Question
The product development cost of Canon CI-700 is as follows. Development cost $5 million Ramp-up cost $2 million Marketing and support cost $1 million/year Unit
The product development cost of Canon CI-700 is as follows. Development cost $5 million Ramp-up cost $2 million Marketing and support cost $1 million/year Unit production cost $400/unit Sales and production volume 20,000 units/year Unit price $800/unit Suppose production volume is 20,000 per year, how many years does it take to break-even?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
