The product is a portable multimedia center, to be marketed in the U$.$S$.,$ called $$Media Popup$$ and made by the startup company Porttron, Inc. The multimedia center is a glossy compact $10\backslash$times $12$ entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround$-$sound mini$-$speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for $2$ years $$ all for $$499.$ It is available in three different colors $($black$,$ silver, and white$).$ Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo $($i$.$e$.,$ an internal company document$)$ to the U$.$S$.$ executive management team of Porttron, Inc. concerning the checklist items provided below. Write a minimum $500-$word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Checklist: Identify either a consumer or business market. Describes a minimum of four $(4)$ bases each for segmenting the market for at least one market $($see Chapter $8).$ Identify four $(4)$ segmentation descriptors $($e$.$g$.,$ if a company chose usage$-$rate segmentation they might decide between heavy and light users$).$ Explain your rationale for the four $(4)$ segmentation descriptors for at least one market. Describe a minimum of $4$ factors of the target market. Identify a marketing mix $($product$,$ place, promotion, price$)$ for the product.