The Product is Audi A3

Part 1: Marketing Goals/Expected Outcomes Briefly describe what the important results your product/service/offer is expecting to achieve (increased sales, etc.) How will you measure your success (monetary amount/value of sales, etc.)

Part 2: Target Market Description You must provide a detailed profile of the demographics of your intended target market who will you be attracting? You should include at least the following information about your intended target market. Age Social status Family status Income What does the customer what from you product/service/offer? Unique needs, attitudes, behaviors What needs will your product/service/offer satisfy? How will you meet those needs? Attitudes (budget conscious, tight budget or easy spender) Information needs (what do your investors need to know about your business? Where will you provide it? Media preferences (TV, social media, print)

Part 3: Marketing Mix Descriptions - A) Name/Logo/Slogan Describe your product/service/offer name, logo, slogan/tag line, etc. Include why you selected this name and design. How does it promote the image of your product/service/offer? Discuss the impact of your tag line on your intended target market segment. Also explain how you will incorporate this element into your marketing efforts. Part 3 B) Merchandising Business offer a variety of novelty items to drive sales. This section of your report should include a description of the type of merchandise you plan to sell with your product/service/offer name on it. You must not only list the type of merchandise, but also answer all parts of the marketing mix for them. (Where will you sell? At what price? How will people know about your merchandise? What will be available?)

Part 4: Positioning Strategic Partnership or Sponsorship Explain what is unique about your target market and how you plan to address this. What about your product/service/offer or your marketing mix are the unique and identifying qualities that are important to your target market? Many business endeavors team up with other well-known business/celebrity to identify with potential customers. Name two major companies/celebrities that your business will partner with for marketing purposes. Explain why you chose these companies/celebrities and the benefits to both your product/service/offer and the companies/celebrities. Explain why this is a beneficial partnership for both of you. What are your plans for employing their name/image with respect to your marketing efforts? Explain what they will do to promote your product/service/offer and how you will recognize them.

Part 5: Product/Service/Offer Describe your product/service/offer. Describe your ideas and justify your pricing decisions, what is the value of your product/service/offer to the customer?