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The product life cycle for many products is getting shorter. In what way does this trend complicate the product design process? Can you think
The product life cycle for many products is getting shorter. In what way does this trend complicate the product design process? Can you think of any advantages to shorter product cycles for firms that have exemplary design processes?
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
